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MEMORANDUM AND ORDER RE: MOTIONS FOR SUMMARY JUDGMENT BREYER, District Judge. In this section 1983 action plaintiff alleges that Californiaâs Outdoor Advertising Act (âthe Actâ or âCOAAâ) violates the First Amendment on its face. Now pending before the Court are the partiesâ cross-motions for summary judgment. Having reviewed the memoranda submitted by the parties, and having had the benefit of oral argument, the Court DENIES defendantâs motion for summary judgment to the extent defendant moves for summary judgment on plaintiffs facial challenge. The Court GRANTS plaintiffs motion for summary judgment to the extent plaintiff challenges the constitutionality of the Act on the ground that it impermissibly favors commercial over non-commercial speech in violation of the First Amendment. BACKGROUND I. Undisputed Facts This case arises from a long-running dispute between plaintiff and the California Department of Transportation (âCal-transâ) regarding the use of plaintiffs billboard. Plaintiff owns a commercial building located at 3600 Rolison Road adjacent to the southbound lanes of Highway 101 in Redwood City. In the mid-1950âs a double-sided billboard was mounted on the roof of plaintiffs building. COAA regulates billboards that are visible from and are placed near interstate and primary highways in California. See Cal. Bus. & Prof.Code § 5271. COAA section 5200 et seq., prohibits all billboard advertising along a âlandscaped freewayâ unless the billboards advertise goods or services available at the property on which the billboard is placed (âon-premisesâ advertising). Caltrans is responsible for enforcing COAA. In October 1993, Caltrans cited plaintiff for violating COAA. Plaintiff was cited again in 1996. Plaintiff subsequently sought review by the California Outdoor Advertising Review Board. Plaintiff argued that his billboards (for Stanford Shopping Center, a Holiday Inn, and Skyway Cellular, among other businesses) were lawful on-premises advertising because the businesses advertised also leased space on the premises. The Board disagreed. Plaintiff still did not remove the offending advertisements and Caltrans filed suit in state court to abate a public nuisance, namely, the advertisements. Following a trial, the Superior Court entered an injunction enjoining plaintiff from displaying any advertising on his billboard without permission from Caltrans and generally enjoined plaintiff from displaying any on-premises advertising unless it was for business conducted on the premises. Plaintiff subsequently placed a sign on his billboard reading âAVAILABLE FOR ON SITE USE 650-366-2979.â The trial court found plaintiff in contempt. Plaintiff did not give up. Shortly thereafter he put up a sign saying âIN GOD WE TRUSTâ âWE PRAY FOR WORLD PEACEâ âHELP STOP TERRORISMâ and listing the phone numbers of the FBI and Red Cross among others. He also included âAVAILABLE FOR ON SITE USE 650-366-2979.â The other side of the billboard advertised Habitat for Humanity. The State again instituted contempt proceedings. In February 2003, while this action was pending, the state court found that the Habitat for Humanity billboard and the *1171 âAVAILABLE FOR ON SITE USEâ signs violated the permanent injunction and ordered plaintiff to pay a fine and the Stateâs fees and costs. The court also determined that the âIn God We Trustâ display did not violate the injunction or the previous contempt orders. II. Procedural History In his initial complaint plaintiff challenged the constitutionality of several portions of the Act on its face and as applied to him. This Court dismissed the complaint on grounds of standing, claim preclusion, and the Rooker-Feldman doctrine. Plaintiff appealed some of the Courtâs rulings and the Ninth Circuit reversed and remanded the action to this Court for decision on the merits. Plaintiff subsequently filed a First Amended Complaint. Plaintiff continues to challenge the constitutionality of COAA on its face and as applied. Among other things, plaintiff alleges that the Act chills publication of non-commercial speech and that past enforcement of the injunction against plaintiff has caused him to refrain from using his billboard to publish paid political advertisements and free religious messages. For example, he alleges that during the 2004 election season he was interested in selling billboard space to political candidates luukmg to publish political campaign messages. He was approached by a candidate for the California Assembly. The candidateâs campaign offered to pay for use of plaintiffs billboard for political campaign messages on the condition that plaintiff guarantee that such advertising is legal. Plaintiff asked defendant to provide a written statement declaring that political advertising was permissible on the billboard. Defendant declined, stating that he could not give an opinion without first reviewing the copy to be published on the billboard. As a result, plaintiff refrained from publishing the campaign messages. Plaintiff also alleges that the Act chilled and continues to chill him from displaying free religious messages during the holidays. Plaintiff was approached by a local theater group and asked to display messages such as âA WORLD AT PRAYER IS A WORLD AT PEACE,â and âGOT FAITH?â Plaintiff wanted to include the names and addresses of local churches with the above display. He refrained from publishing this display for fear of violating the Act. The Court previously ruled that the Actâs distinction between âoff-premisesâ and âon-premisesâ advertising is legal. The sole issue now before the Court is whether COAA prohibits non-commercial speech where it permits commercial speech, and if so, whether this prohibition renders the Act unconstitutional. STANDARD OF REVIEW Summary judgment is proper when âthe pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled to a judgment as a matter of law.â Fed. R.Civ.P. 56(c). An issue is âgenuineâ only if there is a sufficient evidentiary basis on which a reasonable fact finder could find for the nonmoving party, and a dispute is âmaterialâ only if it could affect the outcome of the suit under governing law. See Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248-49 , 106 S.Ct. 2505 , 91 L.Ed.2d 202 (1986). A principal purpose of the summary judgment procedure âis to isolate and dispose of factually unsupported claims.â Celotex Corp. v. Catrett, 477 U.S. 317, 323-24 , 106 S.Ct. 2548 , 91 L.Ed.2d 265 (1986). âWhere the record taken as a whole could not lead a rational trier of fact *1172 to find for the non-moving party, there is no âgenuine issue for trial.â â Matsushita Elec. Ind. Co. v. Zenith Radio, 475 U.S. 574, 587 , 106 S.Ct. 1348 , 89 L.Ed.2d 538 (1986). A party seeking summary judgment always bears the initial burden of establishing the absence of a genuine issue of material fact. Celotex, 477 U.S. at 323 , 106 S.Ct. 2548 . If the moving party satisfies its initial burden, the nonmoving party cannot defeat summary judgment merely by demonstrating âthat there is some metaphysical doubt as to the material facts.â Matsushita, 475 U.S. 574, 586 , 106 S.Ct. 1348 , 89 L.Ed.2d 538 ; see also Anderson, 477 U.S. at 252 , 106 S.Ct. 2505 (âThe mere existence of a scintilla of evidence in support of the nonmoving partyâs position is not sufficientâ). Rather, the nonmoving party must go âbeyond the pleadings and by her own affidavits, or by the depositions, answers to interrogatories, and admissions on file, designate specific facts showing there is a genuine issue for trial.â Celotex, 477 U.S. at 324 , 106 S.Ct. 2548 (quoting Fed.R.Civ.P. 56(e)) (internal quotations marks omitted). DISCUSSION The question before the Court is whether COAA favors commercial over non-commercial speech in violation of the First Amendment. I. Billboard Statutes Must Allow NonCommercial Signs if They Allow On-Premises Commercial Signs The leading case regarding First Amendment challenges to billboard ordinances is Metromedia, Inc. v. City of San Diego, 453 U.S. 490 , 101 S.Ct. 2882 , 69 L.Ed.2d 800 (1981). Under Metromedia, âan ordinance is invalid if it imposes greater restrictions on noncommercial than on commercial billboards or regulates noncommercial billboards based on their content.â National Advertising Co. v. City of Orange, 861 F.2d 246, 248 (9th Cir.1988) (citing Metromedia, 453 U.S. at 513, 516 , 101 S.Ct. 2882 ). The San Diego ordinance at issue in Metromedia had an exception to its general ban on billboard advertising for on-premises commercial advertising; there was no similar exception for noncommercial advertising. The Supreme Court held the ordinance unconstitutional: [t]he fact that the city may value commercial messages relating to onsite goods and services more than it values commercial communications relating to offsite goods and services does not justify prohibiting an occupant from displaying its own ideas or those of others .... [ijnsofar as the city tolerates billboards at all, it cannot choose to limit their content to commercial messages; the city may not conclude that the communication of commercial information concerning goods and services connected with a particular site is of greater value than the communication of non-commercial messages. Metromedia, 453 U.S. at 513 , 101 S.Ct. 2882 ; see also Clear Channel Outdoor Inc. v. City of Los Angeles, 340 F.3d 810 , 814-15 (9th Cir.2003) (following Metromedia); Ackerley Communications of Northwest v. Krochalis, 108 F.3d 1095 , 1099 (9th Cir. 1997) (same); Outdoor Sys., Inc. v. City of Mesa, 997 F.2d 604 , 610 (9th Cir.1993) (same); National Advertising Co., 861 F.2d at 248 (same). The law is settled that billboard ordinances may not favor commercial speech by permitting on-premises commercial speech while prohibiting all non-commercial speech. Therefore, the primary issue here is whether COAA prohibits non-commercial speech where it permits on-premises commercial speech. II. COAA Prohibits Non-Commercial Speech Defendant contends that the Act is constitutional because it does not prohibit a *1173 property owner from placing a non-commercial billboard along a landscaped freeway. To support this interpretation of the Act defendant relies on the declaration of the Senior Outdoor Advertising Inspector at the California Department of Transportation. See Decl. of Sergay Ivazian. Mr. Ivazian asserts that the Department has always interpreted non-commercial displays as outside the scope and intent of the Act. Ivazian Decl. at ¶¶ 1-12. The Stateâs interpretation of the Act is belied by (1) the Ninth Circuitâs ruling in this case, (2) the language and structure of COAA, and (3) the Stateâs inconsistent interpretations of COAA. A. The Ninth Circuit Has Held That COAA Prohibits All Non-Commercial Speech The Ninth Circuit squarely rejected defendantâs unsupported interpretation of COAA: Counsel for Caltrans asserted at oral argument that COAA does not apply to non-commercial advertisements, although he could point to nothing in the statute in support of that assertion.... [Njothing in the statute creates an exception for non-commercial advertisements and no controlling caselaw has construed the Act in the manner Cal-trans suggests. Maldonado v. Harris, 370 F.3d 945 , 953 n. 5 (9th Cir.2004). Defendant merely dismisses the Ninth Circuitâs statement as dicta. The Court disagrees. The statement was critical to the Ninth Circuitâs conclusion that plaintiff had standing. If COAA does not apply to non-commercial speech, plaintiffs argument that his then-current conduct violated COAA would have failed and he would not have had standing. Thus, the Ninth Circuitâs statement was necessary to its holding and therefore the law of the case, and indeed, of the circuit. See Miranda B. v. Kitzhaber, 328 F.3d 1181, 1186 (9th Cir.2003) (â[Wjhere a panel confronts an issue germane to the eventual resolution of the case, and resolves it after reasoned consideration in a published opinion, that ruling becomes the law of the circuit, regardless of whether doing so is necessary in some strict logical senseâ) (internal quotation marks and citation omitted). B. The Language and Structure of the Statute Even assuming the Ninth Circuit had not yet ruled on the issue, the language and structure of the statute demonstrate that COAA applies to non-commercial speech. The Act prohibits all billboard âadvertising displaysâ adjacent to landscaped freeways. See Cal. Bus. & Prof.Code § 5440 (âExcept as otherwise provided in this article, no advertising display may be placed or maintained on property adjacent to a section of a freeway that has been landscaped if the advertising display is designed to be viewed primarily by persons traveling on the main-traveled way of the landscaped freewayâ) (emphasis added). â âAdvertising displayâ refers to advertising structures and to signs.â Cal. Bus. & Prof.Code § 5202. âAdvertising structureâ is defined as âa structure of any kind or character erected, used or maintained for outdoor advertising purposes, upon which any poster, bill, printing, painting or other advertisement of any kind whatsoever may be placed, including statuary, for advertising purposes.â Cal. Bus. & Prof. Code § 5203 . The Act then identifies specific examples of what is not an âadvertising structure,â but does not further define âadvertising structure.â Cal. Bus. & Prof. Code § 5203 (âAn advertising structure does not include: (a) Official notices issued by any court or public body or officer; (b) Notices posted by any public officer in performance of a public duty or by any person in giving legal notice; (c) Direction *1174 al, warning or information structures required by or authorized by law or by federal, state or county authority; (d) A structure erected near a city or county boundary, which contains the name of such city or county and the names of, or any other information regarding, civic, fraternal or religious organizations located thereinâ). The prohibition of all âadvertising displaysâ does have an exception for âon-premisesâ advertising. See Cal. Bus. & Prof.Code § 5442 (âSection 5440 does not apply to any advertising structure or sign if the advertising display is used exclusively for any of the following purposes: (a) [t]o advertise the sale or lease of the property upon which the advertising display is placed; (b) [t]o designate the name of the owner or occupant of the premises upon which the advertising display is placed, or to identify the premises; (c) [t]o advertise goods manufactured or produced, or services rendered, on the property upon which the advertising display is placedâ). The paid political advertisements plaintiff alleges he was âchilledâ from placing on his billboard fall within the definition of âadvertising displaysâ prohibited by the Act and fall outside the exception for on-premises advertising. See Cal. Bus. & Prof.Code § 5442. The Supreme Court has made it clear that paid political advertisements do not lose their full First Amendment protection simply because they were paid for. See N.Y. Times Co. v. Sullivan, 376 U.S. 254, 266 , 84 S.Ct. 710 , 11 L.Ed.2d 686 (1964) (âThat the Times was paid for publishing the advertisement is as immaterial in this connection as is the fact that newspapers and books are soldâ). Therefore, the plain language of the Act prohibits non-commercial speech while allowing on-premises commercial advertisements. The conclusion that COAA impermissibly prohibits non-commercial speech is supported by a provision in COAA exempting temporary political signs. See Cal. Bus. & Prof.Code § 5405.3. (âA temporary political sign is a sign which: (a) Encourages a particular vote in a scheduled election; (b) Is placed not sooner than 90 days prior to the scheduled election and is removed within 10 days after that election; (c) Is no larger than 32 square feet; and (d) Has had a statement of responsibility filed with the State Department of Transportation certifying a person who will be responsible for removing the sign and who will reimburse the department for any cost to remove itâ). If, as defendant claims, COAA does not apply to non-commercial speech, there would be no need for an exception from the billboard ban for temporary political signs â all political signs are non-commercial. Furthermore, the exemption was added to the Act in 1979 to clear up confusion as to whether the Act covered temporary political signs. 79 Ops. Cal. Atty. Gen. 117 (1996) (citing Stats. 1979, ch. 1054, § 2 (Cal.1979)). By adding the explicit exemption, the legislature made it clear that COAA does apply to political signs. The Actâs exemptions for directional signs, official notices, and city or county signs similarly demonstrate that the Act prohibits non-commercial signs. See Cal. Bus. & Prof.Code § 5442.5. âSection 5440.1 does not apply to any advertising display ... used exclusively for any of the following purposes: (a) Directional and official signs and notices, including, but not be limited to, signs and notices pertaining to natural wonders or scenic and historical attractions that are otherwise required or authorized by law and conform to regulations adopted by the department.â Again, these exemptions would be unnecessary, if, as defendant claims, the Act does not apply to non-commercial speech. Directional signs â by any stretch of the imaginationâ cannot be considered commercial speech. *1175 Moreover, the majority of billboard ordinances that courts have held to be neutral towards non-commercial speech have contained what is referred to as a âsubstitution clause.â A substitution clause is an express statement that exempts non-commercial speech from a billboard regulation or allows for non-commercial messages to be substituted for permitted commercial messages. See Clear Channel, 340 F.3d at 814-15 (holding ordinances constitutional because they include a âsubstitution clauseâ that âguarantees that political or other noncommercial messagesâ are not restricted to on-premises signs); Valley Outdoor, Inc. v. County of Riverside, 337 F.3d 1111, 1113 (9th Cir.2003) (discussing amendment to Riverside ordinance that allows any non-commercial message to be substituted for a commercial message on any otherwise lawful sign); Outdoor Systems, 997 F.2d at 612 (discussing ordinances that were content neutral with respect to non-commercial speech because the ordinances contained a substitution clause that permitted any otherwise properly erected sign to contain non-commercial messages in lieu of any other message). COAAâs lack of a similar exemption for non-commercial speech is additional evidence that the Act prohibits non-commercial speech where it permits commercial speech. C. The Stateâs Positions Defendantâs assertion that the State has never treated COAA as applying to noncommercial speech is contradicted by the California Fair Political Practices Commissionâs (âFPPCâ) interpretation of the Act. Plaintiffs counsel contacted the FPPC to obtain an opinion regarding campaign finance law as applied to proposed political advertisements on plaintiffs billboard. See Decl. Attorney Zell Re Motions For Summary Judgment, Ex. E. The FPPC responded with an informal assistance letter which states, âit appears that the sweep of the injunction extends to all âoff-premisesâ advertisements, including those you characterize as ânoncommercialâ political advertising.â Id. (original emphasis). Thus, at least one state agency reads the Act as does plaintiff, the Ninth Circuit, and this Court. Defendant himself filed a contempt motion in state court seeking to force plaintiff to remove his non-commercial âIn God We Trust/Help Stop Terrorismâ sign as violative of the state court injunction. See Exh. C to Plaintiffs Request for Judicial Notice. This sign unquestionably contained noncommercial speech. Defendant claims that Caltrans only sought the contempt order for the portion of the billboard display that listed the phone numbers of the off-premises organizations the Red Cross, FBI, and the San Mateo Sherriff, and not for the billboardâs âIn God We Trust/Help Stop Terrorismâ message. See Deck of Daniel Weingarten in Support of Defendantâs Reply, Ex. A. Whether the contempt motion targeted non-commercial speech is in dispute; nonetheless, the confusion surrounding the issue bolsters plaintiffs claim that he feels âchilledâ from displaying non-commercial messages on his billboard. The law cited by defendant does not support his interpretation of the Act. There is no California caselaw that specifically addresses whether COAA applies to non-commercial advertisements. The 1996 opinion of the California Attorney General was issued in response to the following question submitted by a member of the California State Assembly: âDoes the Outdoor Advertising Act (Bus. & Prof.Code, §§ 5200-5486) apply to the posting of a sign on private property adjacent to a highway that expresses the property ownerâs opinion concerning a state or federal public official?â 79 Ops. Cal. Atty. Gen. 117 at 1 (1996). The Attorney General concluded that the Act does not apply; *1176 however, the Ninth Circuit determined that the opinion does not fully address whether the Act applies to non-commercial speech, and, in any event, is non-binding: Californiaâs Attorney General has stated that the Act âdoes not apply to the posting of a sign on private property adjacent to a highway that expressesâthe property ownerâs opinion concerning a state or federal public official.â While the Attorney Generalâs opinion also expresses doubt that the Act applies to noncommercial messages generally, the actual question it dealt with was much narrower. Moreover, while the Attorney Generalâs opinions are given substantial weight by the California courts, they are not considered controlling. Maldonado, 370 F.3d at 953 n. 5. In any event, the Attorney Generalâs reasoning is circular: âif we construed the Act to cover the expression of a political belief, it would raise serious doubts as to whether its provisions were constitutional under the First Amendment ...â Id. at 8. In other words, the Attorney General reasoned that the Act did not apply to non-commercial speech because if it did apply the Act would be unconstitutional. If the Court were to adopt such reasoning no statute would ever be unconstitutional. Defendantâs reliance on an outlying Eleventh Circuit case is equally unpersuasive. Southlake Property Assoc., Ltd. v. City of Morrow, 112 F.3d 1114 (11th Cir. 1997). In Southlake Property, the plaintiff asserted that a city ordinance prohibiting off-premises billboards was unconstitutional under Metromedia because it lacked an exception for non-commercial speech. Id. at 1117. The court held that the ordinance was constitutional because the city had never applied it to prohibit non-commercial speech. Id. The Eleventh Circuit also held that all non-commercial speech should be characterized as on-premises, because âan idea, unlike a product, may be viewed as located wherever the idea is expressed.â Southlake Property, 112 F.3d at 1118 . Under this view all non-commercial speech is considered âon-premises.â The theory that all non-commercial speech should be considered âon-premisesâ has no support in the majority of circuits, including the Ninth Circuit. See e.g., Clear Channel Outdoor Inc., 340 F.3d at 815 (â[t]he amendment creates an exemption for noncommercial off-site signsâ) (emphasis added); Ackerley Communications Inc. v. City of Cambridge, 88 F.3d 33, 37 (1st Cir.1996) (â[t]he only signs containing noncommercial messages that are [on-premises] are those relating to the premises on which they stand, which inevitably will mean signs identifying nonprofit institutionsâ). The Court declines to adopt that theory here. D. Summary As COAA applies to non-commercial speech as a matter of law, the Act impermissibly favors commercial over non-commercial speech by prohibiting non-commercial billboards where it permits on-premises commercial billboards. As defendant does not contend that it has a compelling state interest in prohibiting such non-commercial speech, the Act violates the First Amendment. Metromedia, 453 U.S. at 513 , 101 S.Ct. 2882 . III. Remedy Having concluded that COAA is unconstitutional because it prohibits non-commercial speech where it permits commercial speech, the Court must now determine whether to invalidate COAA partially or in its entirety. The partiesâ positions are unsurprising: plaintiff argues that the Court should enjoin enforcement of COAA in its entirety, while defendant contends that the Court should enjoin enforcement of COAA merely to the extent that it impermissibly burdens non-commercial *1177 speech. The Court will invalidate only the unconstitutional portions of COAA, leaving the rest of the Act intact. In Ayotte v. Planned Parenthood, the Supreme Court reaffirmed the general rule that âwhen confronting a constitutional flaw in a statute, [courts] try to limit the solution to the problem.â â U.S. -, -, 126 S.Ct. 961, 967 , 163 L.Ed.2d 812 (2006); accord Brockett v. Spokane Arcades, Inc., 472 U.S. 491, 504 , 105 S.Ct. 2794 , 86 L.Ed.2d 394 (1985) (invalidating only the unconstitutional provisions of a statute); United States v. Raines, 362 U.S. 17, 20-22 , 80 S.Ct. 519 , 4 L.Ed.2d 524 (1960) (same); National Advertising, 861 F.2d at 249 (same). Ayotte articulated three interrelated principles to guide the crafting of a remedy. First, a court should try to invalidate no more of a statute than necessary. Ayotte, 126 S.Ct. at 967 . âAccordingly, the ânormal ruleâ is that âpartial, rather than facial, invalidation is the required course,â such that a âstatute may ... be declared invalid to the extent that it reaches too far, but otherwise left intact.â â Id. at 968 (citation omitted). âSecond, mindful that our constitutional mandate and institutional competence are limited, [courts] restrain ourselves from ârewriting] state law to conform it to constitutional requirementsâ even as [courts] strive to salvage it.â Id. (quoting Virginia v. Am. Booksellers Assân. Inc., 484 U.S. 383, 397 , 108 S.Ct. 636 , 98 L.Ed.2d 782 (1988)). A courtâs âability to devise a judicial remedy that does not entail quintessentially legislative work often depends on how clearly [the appellate courts] have articulated the background constitutional rules at issue and how easily [the court] can articulate the remedy.â Id.; see also United States v. Grace, 461 U.S. 171, 180-183 , 103 S.Ct. 1702 , 75 L.Ed.2d 736 (1983) (invoking clearly established First Amendment precedent distinguishing between public sidewalks and government buildings as basis for partial invalidation of statute banning expressive displays). Third, when constructing a remedy a court must always consider legislative intent, âfor a court cannot use its remedial powers to circumvent the intent of the legislature.â Ayotte, 126 S.Ct. at 968 (internal quotation marks and citation omitted). âAfter finding an application or portion of a statute unconstitutional, [a court] must next ask: Would the legislature have preferred what is left of its statute to no statute at all?â Id. Ayotte considered the appropriate remedy to a constitutional flaw in New Hampshireâs Parental Notification Prior to Abortion Act (âPNPAAâ). N.H. Rev.Stat Ann. §§ 132:24-132:28. The district court declared PNPAA facially unconstitutional because it lacked a health exception, invalidated PNPAA in its entirety, and permanently enjoined its enforcement Id. at 965. The First Circuit affirmed. Id. The Supreme Court concluded that an injunction prohibiting only PNPAAâs unconstitutional application was appropriate so long as the lower courts determine that such relief would be consistent with legislative intent. Id. at 969. The Ayotte principles mandate partial invalidation of COAA. First, courts must be mindful to invalidate no more of a statute than necessary. See Planned Parenthood Federation of America, Inc. v. Gonzales, 435 F.3d 1163, 1184 (9th Cir.2006) (citing Ayotte, 126 S.Ct. at 967 ). Second, the background constitutional rules at issue are clearly established: the United States Supreme Court and lower federal courts have consistently held that a billboard law may not prohibit non-commercial speech where it permits commercial speech. Indeed, in light of this clearly established law, nearly all billboard ordinances explicitly permit non-commercial *1178 speech where they permit commercial speech. See e.g., Clear Channel Outdoor Inc., 340 F.3d at 814; Outdoor Sys., Inc., 997 F.2d at 608-609; see also Natâl Adver. Co. v. Town of Babylon, 900 F.2d 551 , 556-57 (2d Cir.1990) (âAfter Metromedia struck down the San Diego ordinance as granting more protection to commercial than noncommercial speech, municipalities responded by adding provisions to their sign ordinances to overcome this defect by permitting noncommercial messages wherever commercial messages are allowedâ). It is thus a ârelatively simple matterâ to construct a narrow remedy that enjoins enforcement of COAA only as far as it impermissibly prohibits non-commercial speech. Ayotte, 126 S.Ct. at 968 (quoting United States v. Treasury Employees, 513 U.S. 454 , 459 n. 26, 115 S.Ct. 1003 , 130 L.Ed.2d 964 (1995)); see also National Advertising Co., 861 F.2d at 250 (invalidating billboard ordinance only as to signs bearing non-commercial messages because the ordinance can function effectively even if so limited). Third, partial invalidation of COAA is consistent with legislative intent. Defendant argues that it is not the Stateâs intent to prohibit non-commercial speech through COAA, and thus the State prefers partial invalidation of COAA. Moreover, COAAâs stated legislative intent is to maintain aesthetics and safety, not to prohibit noncommercial messages. See Cal. Bus. & Prof Code § 5226 . That intent is not violated by permitting non-commercial signs where the Act already permits commercial signs. Finally, there is nothing in the statute or legislative history that suggests the legislature explicitly decided to prohibit non-commercial speech where the law permits commercial speech. Cf. Planned Parenthood v. Gonzales, 435 F.3d at 1186-88 (invalidating entire âpartial birth abortionâ statute under Ayotte because the legislative history demonstrated that the statuteâs constitutional flaw â omission of an exception for the health of the womanâ was a critical component of the legislation). Accordingly, the Court will not invalidate COAA in its entirety; instead, the Court will enjoin the State from enforcing COAA to prohibit non-commercial speech wherever the Act permits commercial speech. CONCLUSION COAA violates the First Amendment because it favors commercial speech over non-commercial speech by prohibiting noncommercial speech where it permits commercial speech. Accordingly, plaintiffs motion for summary judgment on his facial challenge to the Actâs ban on non-commercial speech is GRANTED and defendantâs motion for summary judgment on the same issue is DENIED. The State is enjoined from enforcing COAA to prohibit non-commercial speech where the Act permits commercial speech. As this Courtâs holding changes the landscape of this action, the parties shall appear for a Case Management Conference at 8:30 a.m. on Thursday, April 6, 2006 to discuss how to proceed. Prior to the Conference the parties shall meet and confer and submit a joint case management conference statement. The statement shall detail the claims remaining at issue in this lawsuit and how the parties propose to resolve those claims, including whether the State should re-file its motion for summary judgment. The Court is also concerned that unless and until the State amends COAA to comply with the First Amendment, the Act will continue to have a chilling effect on the exercise of the constitutional right to free speech. Those who read the statute may well believe that they are prohibited from putting up non-commercial signs in certain locations. The partiesâ case management *1179 conference statement shall propose methods for addressing this concern; for example, requiring the State to notify all billboard owners of this Courtâs ruling. IT IS SO ORDERED.
Case Information
- Court
- N.D. Cal.
- Decision Date
- March 23, 2006
- Status
- Precedential